BEA x Christian Louboutin - Loubi's on the Beach

About Us.

Great accomplishments in business are never done by one person, and we’re no exception – at the heart of our organisation lies a globally experienced, award-winning team, encompassing a dynamic blend of designers, producers, creatives, and strategists.

This rich diversity forms a formidable powerhouse, driving us to craft client solutions that are not only thoughtful, thorough, and strategic, but also intentional and uniquely tailored.

We’re constantly evolving to become your best strategic partner. Together, we forge the extraordinary, break barriers and set new standards of excellence that redefine the possibilities for your brand.

Simple & Empowered

We love simplifying processes and finding efficiencies. We embrace collaboration and believe in up-skilling internal teams through the partnership process.

Supported & Informed

Using cultural and consumer insights, we ensure partnerships, activations and campaigns are intelligent, relevant and credible.

The Partner You’re Looking For

We are passionate about details, endlessly curious and renowned for the unique, whilst forever evolving it forward.

BUSY BEAS

Our Team.

Nicole Carmichael, Managing Director

  • With a strong strategic mindset, Nicole seamlessly blends commercial acumen with brand creativity, leveraging her wide network to forge partnerships that ensure strategies deliver measurable success while preserving the brand's essence and connection with consumers.

MANAGING DIRECTOR
Victoria Brown, Director of Client + Strategy

  • A self-proclaimed creative nerd, Victoria is a powerhouse in retail, fashion, FMCG and brand partnerships, boasting expertise in strategy, creative, design and data analytics.

DIRECTOR OF CLIENT + STRATEGY
Isobel Howard, Director of Finance + Operations

  • Isobel brings her extensive experience from leading creative agencies like UEG, Background, and the projects* to BEa. Her strong commercial acumen has played a pivotal role in projects like the successful launch and management of Berrima Vault House.

DIRECTOR OF FINANCE + OPERATIONS
Caitlan Nagle

SENIOR ACCOUNT DIRECTOR

Caitlan Nagle

MARKETING ACCOUNT DIRECTOR

Daniel Robinson
Lilian Gladstone

GRAPHIC DESIGNER

Lilian Gladstone

MARKETING EXECUTIVE

Issy Densley

EVENT PRODUCER

Megan Ryan

GRAPHIC DESIGNER

Ryan Cork

BEA INSPIRED

Featured Work.

Runaway the Label Brand Strategy

RUNAWAY THE LABEL - BRAND STRATEGY + IDENTITY

Estee Lauder Double Wear Activation

ESTEE LAUDER - DOUBLE WEAR ACTIVATION

Modibodi x PUMA The Change Room

MODIBODI x PUMA - THE CHANGE ROOM

Drool by Dr Chris Brown Marketing Strategy and Retainer

DROOL BY DR. CHRIS BROWN - MARKETING RETAINER

SKYY x SailGP

SKYY VODKA x SAILGP

@_BEA.SOCIAL

Follow Us.

They say a picture speaks a thousand words but what about branding and styling? Both are an art that are key to creating a memorable and immersive experience that boosts brand recall and leaves a lasting impression on guests. For the Artura Spider
It’s dynamic. It’s amplified. It’s the McLaren Artura Spider. Experience is everything when it comes to creating engaging and memorable events. McLaren House was designed to dazzle. After refreshments against a breathtaking view o
An immersive and exhilarating brand venue ✔️ One that captures attention and evokes excitement, inspiration, and delight. Welcome to McLaren House 🙌 BEA were thrilled to bring this dynamic activation to life at the breathtaking @StGeorgeSailingClu
BEA Capabilities // Design 🐝 Looking for bold, impactful designs that drive brand recall? We’ve got that covered! Powerful branding isn’t only about pretty designs. Thoughtful design and branding will stand the test of time and be a ca
BEA Capabilities // Events 🐝 Our activations emphasise engagement. We are the creative brains BTS to help drive impactful activations that leave a lasting impression. You can count on us for our precision and attention to detail. Whether you&rsquo
BEA Capabilities // Marketing 🐝 Our strategic advisory leads the way, playing a key role at the BEAhive. It’s all about content, strategy and amplifying channels. That’s marketing, baby! Our marketing team have their hands-on the pulse