To celebrate the launch of the INEOS Quartermaster, BEA partnered with DEC PR to deliver a three-day adventure through South Australia's Flinders Ranges for 28 APAC media guests. The experience was spread across five days, with guests divided into two groups. Each group began their journey in Adelaide, flew to Whyalla, and then set off on a stunning off-road adventure through the rugged landscapes of the Flinders Ranges.

Highlights included stops at Nilpena Station and Wilpena Pound for dinner and stargazing, followed by a second day tackling challenging 4WD trails that showcased the Quartermaster’s capabilities. The event blended rugged exploration with curated luxury, reinforcing INEOS’ reputation as a leader in off-road excellence.