KAVE HOME
Marketing Strategy + Retainer
March 2023 - Present
DELIVERABLES:
360º Marketing Review of all existing touchpoints and analytics.
Creation of a powerful marketing strategy to drive key metrics at each stage of the purchase funnel.
A comprehensive toolkit including a 12 month marketing calendar complete with tactical plans, reporting and budgeting templates.
Monthly retainer providing senior marketing guidance and mentorship to internal team.
Established in Spain in 1982, Kave Home expanded to Australia in 2021, offering furniture and decor through physical and online stores. BEA was enlisted to refine their marketing, devise a year-long strategy to bolster brand visibility and sales, and oversee its implementation on retainer.
