BEA delivered the McLaren W1 Australia Preview in Melbourne; a five-day program unveiling McLaren’s most anticipated model to APAC. Designed to drive specification revenue, strengthen owner loyalty and elevate brand desirability, the experience engaged press, depositors and high-value prospects across curated, premium touchpoints.

The program featured 1:1 MSO specification sessions, a 100-guest Owners Cocktail Party, a 30-guest W1 Depositor Dinner and a lifestyle drive experience in the Artura and 720S. BEA also secured a furniture partnership with Kave Home to enhance the premium environment.