VERSATILE GROUP
Brand Identity & Strategy
May 2023
Versatile Group is the parent company of some of Australia’s largest and most influential property and construction businesses. The brief was to create a brand that felt cohesive to the rest of the portfolio but also stood out as an industry leader.
DELIVERABLES:
Brand identity: concepts through to final brand kit (brand guidelines, logo kit, colour palette, typography, tone of voice).
Brand collaterals including: website, desktop backgrounds for the entire employee network, powerpoint templates, email signatures.
Brand Review of all 8 companies within the portfolio, creation of brand guardrails and an updated colour palette for all ongoing business acquisition.
