CARE FOR KIDS
CRM Strategy & Email Creation
July 2022
BEA developed a comprehensive strategy with automated customer journeys for B2B and B2C audiences for Australia’s #1 childcare search finder, Care For Kids.
The goal being, to support the company’s objective of driving subscription uptake, actionable CTAs and more engagement with both child care operators and families looking for care.
After delivering a comprehensive strategy including playbooks with mapped brand and tactical workflows, BEA was engaged to bring the strategy to life with the design and copywriting of 140+ B2B and B2C automated and trigger based emails for mobile and desktop, employing the playful Care For Kids branding.
DELIVERABLES
+ CRM strategy and playbook for B2B customer journey
+ CRM strategy and playbook for B2C consumer journey
+ Automated email design, including new headers and footers
+ Automated email copywriting
