HORIZON DENTAL
Brand Amplification
August 2022
Horizon Dental is a dental practise in the Sydney CBD that has been in operation for 60 years. After acquiring the business, the new owners rebranded the practise engaging BEA to help amplify their new look and feel.
Working closely with the new team, BEA’s strategy focused on retaining the existing loyal patient base while implementing and setting up systems to support acquisition and growth.
DELIVERABLES
+ Brand tone of voice to ensure the core values and USP of Horizon Dental were present across all communications
+ Digital footprint including Google and Bing business listings, as well as social media platforms Instagram, Facebook and LinkedIn
+ Website: SEO optimised copywriting, wireframes, design and build
+ Performance marketing tender
+ Branded collateral including business cards and appointment cards
+ Social media content including posts and stories
